Bolero & Scorpio touch new milestones in FY 2010-11

Mahindra & Mahindra Ltd. (M&M Ltd has announced that its flagship sports utility vehicle (SUV) brands, the Bolero and Scorpio, touched new milestones during FY 2010-11. The Bolero is yet again the highest selling SUV in India for the 5th consecutive year with sales of 83,121 units during FY 2010-11 as against 70,554 units during FY 2009-10, registering a growth of 18 pc. This is also its highest ever annual sales since inception. The Scorpio has achieved sales of 43,438 units during FY 2010-11 which are its highest since launch. This is in comparison to 36,463 units during FY 2009-10, a growth of 19 pc. Further the exports volumes of the Scorpio witnessed a growth of 62 pc, having stood at 17,138 units in FY 2010 – 11 as compared to 10,567 units in FY 2009-10. Speaking on this achievement, Vivek Nayer, Senior Vice-President, Marketing, Automotive Division, M&M Ltd., noted, “It is a very proud moment for us, as both the Bolero and the Scorpio have achieved new milestones, which further reaffirm their popularity as brands which are much loved and admired by customers. The fact that both Bolero and Scorpio have topped the SUV/MUV segment in the TNS Total Customer Satisfaction Study in 2009 and 2010 respectively is also a clear validation of this fact”. Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumers. Having sold 83,121 vehicles in FY 2010-11, Bolero became the first SUV in India to surpass the 50,000 sales mark for 4 years in a row. The brand’s popularity is also visible in the online space. Bolero has also been associated with popular celebrities such as cricketers Gautam Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition, respectively. Launched in 2002, the Scorpio is one of the most awarded automotive brands in the country. Known for its inherent tough and rugged ‘Mahindra DNA’, the Scorpio continued to outperform other SUVs in 2008, 2009 and 2010 at the Raid de Himalaya, one of the most gruelling rallies in the Indian motorsports calendar. .